Customer trust is one of the important foundations in the capital market industry. For Bahana Sekuritas, this trust is built through every interaction, from the ease of accessing services, the quality of the information provided, to the ability to understand the investment and business needs of each client.
This commitment was recognized through the Danantara Indonesia CX100 Award 2026, which put PT Bahana Sekuritas in the ranks of 100 SOEs with the best customer service. This award was announced on October 13, 2026 in Jakarta.
This acknowledgment has its own meaning because the assessment comes directly from the customer experience. This means that the quality of service is assessed by those who actually use and feel the company's services.
listen to customers, understand their experiences
Danantara Indonesia presents the CX100 Award through Spirit Serving wholeheartedly To encourage the improvement of service quality within the BUMN environment.
The assessment uses the 3E approach, namely Effectiveness To measure the ability of the service to meet customer needs, bleat to assess the ease of accessing and using the service, and emotion To understand the experience and feelings of customers during interacting with the company.
through surveys, interviews, Mystery Shopping, and focused group discussions, this assessment provides an overview of the quality of service from the customer's point of view.
For Bahana Sekuritas, these results are a reminder that the quality of service needs to continue to grow according to the needs and expectations of the client.
“Client experience is our top priority in improving the quality of service. From good experience will grow satisfaction, then trust, and ultimately long-term relationship with clients. The inclusion of Bahana Sekuritas in the CX100 is an impetus for us to continue to improve our services,” he said Reza Benito Zahar, President Director Bahana Sekuritas.
Every client has different needs
As a securities company serving various market segments, Bahana Sekuritas understands that customer experience can't always be measured by the same approach.
Corporate clients need partners who are able to understand their business strategy and funding needs. Institutional investors rely on the quality of research, market access, and reliability of transaction execution. Meanwhile, individual investors increasingly prioritize convenience, speed, and availability of information to support investment decisions.
Through six business lines, namely Advisory, Capital Market, Equity Institutional Brokerage, Digital & Retail, Fixed Income, and Research, Bahana Sekuritas continues to strive to provide services that are relevant to the needs of each client.
“Client expectations continue to grow, both corporations and institutions and individual investors who are increasingly investing digitally. They want easy access, reliable information, and partners who understand their goals. We will continue to strengthen digital capabilities and improve the quality of interaction with each client,” added Reza.
Facilitate access to investment through Bahana DXTrade
One of Bahana Sekuritas's efforts to improve the customer experience is realized through the development of DXTrade's Bahana, a digital investment platform designed to provide an easier and integrated investment experience.
Through one application, investors can access various investment instruments and manage their portfolios more thoroughly. Bahana DXTrade also provides access to market research and analysis from the Bahana Sekuritas team, so investors have references to understand market developments and consider investment opportunities.
This platform was developed to serve a variety of investor profiles, ranging from people who are new to the capital market to experienced and experienced investors High Net Worth Individuals (Hnwis).
For Bahana Sekuritas, digital transformation is part of the effort to provide a better experience, while maintaining the quality of information, service reliability, and customer relationships.
Trust that is maintained
For more than three decades, Bahana Sekuritas has been part of the development of the Indonesian capital market. As a member of Indonesia Financial Group (IFG) in the Dantara Indonesia ecosystem, the Company continues to expand the access of the public and business actors to capital market services.
Recognition in Danantara Indonesia CX100 Award 2026 is an achievement to be grateful for, as well as a responsibility to continue to improve the quality of services.
Thank you to all clients and customers for the trust that has been given to Bahana Sekuritas. This trust is a motivation for us to continue to listen, understand our needs, and provide better services.
Because in the end, good service is not just about completing transactions, but about building trust that lasts in the long term.
